The buzz around AI transforming marketing continues to grow.
The Myth: AI is just a futuristic concept with limited real-world applications in marketing right now.
The Reality: AI is already reshaping marketing in significant ways, from AI agents competing in campaigns like the Spring Festival (#263) to AI-powered platforms helping brands dominate LLMs.
The truth is…
- Forrester reports AI is reshaping consumer behavior.
- Cobalt Keys LLC shows AI is enhancing business growth.
- Aurasell raised $30M to launch an AI-native GTM OS for CRMs.
Why this matters: AI’s influence spans across industries, with companies using AI to generate music videos (HKMA), launching AI learning series to help small businesses thrive (Tracsoft), and even minimizing costs of product returns. Even real estate and agriculture are adopting AI tools.
