AI’s impact on marketing is the big story right now, and it’s changing how we work. From automating tasks to understanding customers, AI seems to be touching everything. Salesforce’s recent activity shows where things are headed.
Here are some key moves companies are making:
- Salesforce acquired Qualified for $1.5B to boost its AI automation.
- Many companies are forming partnerships to enhance AI in marketing.
- Agencies are using AI to manage more clients effectively.
The Results: We’re seeing AI tools emerge across the board, from video creation to SEO, plus AI-powered platforms tailored for specific industries; it’s impacting content creation, customer behavior understanding, and marketing personalization.
The key lesson: AI is poised to reshape how we approach marketing strategies.
