AI is making big moves in marketing, and 2025 is shaping up to be a pivotal year, so here’s what to keep an eye on.
Here’s a quick checklist of what’s happening:
- AI-Driven Ad Boosts: Platforms like Reddit are already using AI to improve advertising.
- New AI Tools: Look out for AI tools being integrated into platforms you already use, like Canva, Semrush One, and FlipHTML5.
- AI Training: Companies such as Marketing 2 Go are providing AI training, suggesting a growing need for these skills.
- AI Marketing Services: Agencies are launching AI marketing services, indicating a shift in how marketing is being delivered.
- Cost Savings: Mondelez is aiming to cut marketing costs by up to 50% using generative AI.
So, AI is not just a buzzword; it’s being actively implemented across marketing, promising significant changes and cost efficiencies. Better get ready to adopt these AI tools and strategies as they become more widespread.
