I’ve been following how AI is changing marketing, and a skills gap is creating “winners and losers” in digital. This gap is happening while trust in AI is being challenged by weekly errors marketers are seeing.
Key actions being taken:
- IIM Calcutta is launching a strategic marketing course.
- The course blends AI with business strategy.
- ActiveCampaign has acquired Feedback Intelligence.
- Samsung is launching AI products, like the 2026 Bespoke AI WindFree AC.
Springboards ran an experiment called ‘Dangers of AI’ that looks at the limits of generative AI in creative work. All these moves signal that the industry recognizes both the potential and the problems.
The key lesson for you: skills in AI and strategies to evaluate AI outputs are more critical than ever.
