AI is leveling up from basic automation to tackling bigger marketing jobs.
- AI is now creating content: Optimove has an “AI Agent” to handle content creation.
- AI is optimizing strategies: Cognizant and Typeface have partnered to provide AI marketing solutions to enterprises.
- AI is managing whole campaigns: WPP launched WPP Production to scale AI-driven content creation globally.
These moves show that AI is now being trusted with core marketing functions. GIGR even raised $5.4M Pre-Seed to automate creative workflows with AI Agent-Powered Marketing Solutions.
Reader question: What marketing task would you most like to hand over to AI?
