I’ve been following how AI is rapidly changing marketing, with companies introducing AI tools and “super agents” to automate tasks and boost personalization. From what I’m seeing, AI’s impact stretches across email automation, ad campaign optimization, and customer experience personalization. The predictions suggest a big shift by 2026.
Here are the key moves I’ve noticed:
- Launching AI marketing tools like Treasure Data’s Marketing Super Agent.
- Using AI for conversational search to reshape digital strategies.
- Optimizing ad campaigns and creating personalized customer experiences.
The results? Some companies are reorganizing marketing teams around AI, even cutting staff to support these strategies. Nvidia’s Jamie Allen suggests AI is more about re-engineering marketing roles than eliminating them altogether.
The key lesson here is that AI is poised to reshape marketing, not replace marketers.
