It seems AI is poised to transform marketing, but we need to keep a balanced perspective. Experts believe AI could unlock $32 billion in marketing value, with Netcore predicting AI agents will run marketing by 2026.
Here’s how to make the most of the AI revolution, while avoiding the pitfalls:
- Optimize everything: Look at AI to improve areas from 360° marketing solutions to CRM for hotels.
- Don’t ditch human insight: Remember that human judgment is still essential, especially when it comes to measurement.
- Fix measurement gaps: Address the current measurement problems before diving headfirst into AI.
- Avoid deep cost cuts: Be careful not to cut costs so much that your brand loses relevance.
What’s your take? Are we ready for AI to take over marketing?
