AI’s impact on marketing is only going to deepen in the next few years, from luxury fashion experiments in 2025 to digital marketing predictions for 2026. The rise of AI is touching all aspects, like real estate marketing automation and generative content for brands such as Lexus. AI-powered prospecting platforms are raising millions, and AI translation is becoming key for global marketing. While some call out “AI washing,” many brands are working to balance AI with authenticity.
What I learned:
- AI is being used for more than just basic automation.
- Agencies are adapting to an “AEO” (AI Engine Optimization) model.
- The balance between AI and authenticity is crucial for brands.
How you can apply this:
Consider how AI can enhance your marketing strategies but be wary of blindly jumping on the bandwagon. Aim to leverage AI for efficiency and scale while ensuring your brand’s voice and values remain at the forefront.
Now it’s your turn: How are you planning to integrate AI into your marketing efforts while maintaining an authentic brand voice?
