talk about how AI is poised to really shake up marketing, with projections showing it will be a major force by 2026. From content creation to customer engagement, AI’s fingerprints are going to be all over the place.
- The Challenge: Some B2B marketers are already handing over the reins to AI for execution, which means everyone needs to level up their AI skills, fast.
- The Challenge: The rise of “agentic AI” means we’re heading towards hyper-personalized customer experiences, so marketers need to figure out how to manage that level of individualization.
- The Challenge: Even Google’s baking more AI into Gmail, showing that the tech giants are serious about AI-driven marketing.
- The Strategy: Focus on AI tools for generating content.
- The Strategy: Use AI to power ads and optimize SEO.
- The Strategy: Implement AI to boost influencer marketing.
My Take: It’s time to get ahead of the curve and really understand how AI can be integrated into marketing strategies.
