Word on the street is that AI is poised to really shake up the marketing world. Industry watchers are saying that AI is set to transform everything from search to creative performance, and that ad spend will jump in the coming years, largely thanks to AI.
Cognizant, for example, is teaming up with Typeface to help companies modernize their marketing efforts using AI. Meanwhile, marketing platforms are rolling out their own AI-powered tools.
The fly in the ointment? While AI adoption is up, some marketers are wrestling with governance and figuring out how to make AI fit into their existing workflows.
