It looks like AI’s impact on marketing is only going to deepen in the next few years. By 2026, AI is expected to be a major force in B2B marketing, digital advertising, and overall marketing strategies, with some anticipating the rise of “anti-AI marketing”.
Here’s how to prepare:
- Launch AI divisions within agencies.
- Acquire firms to enhance AI event marketing capabilities.
- Use AI for personalization in email marketing.
- Influence AI search results.
- Create AI-powered content.
The payoff:
- Boost ROI.
- Automate marketing tasks.
- Optimize performance.
The industry is shifting toward owning the buyer relationship and prioritizing share of search, so it’s clear why companies are creating AI tools to automate marketing tasks and optimize performance. The future of marketing is here, and it’s powered by AI.
