Word on the street is that artificial intelligence is about to become a major force in marketing, with some predicting AI will dominate by 2026. This shift is powered by new AI platforms that aim to make marketing campaigns more predictable and efficient.
What I learned:
- AI integration is being seen as a key to transforming marketing and boosting business growth.
- Lyxity claims its AI platform slashes content creation time from 100 hours to just 45 minutes.
- A recent report suggests human control in marketing will decrease as AI takes over core functions.
- There’s a growing emphasis on data governance to make AI applications more effective.
- Some believe AI will free marketers to focus on purpose-driven initiatives.
How you can apply this: Think about how you can start piloting AI tools in your marketing workflows now. Explore AI platforms that offer predictive analytics or content creation assistance.
Now it’s your turn: What’s one area of your marketing that you think could benefit most from AI automation?
