AI’s impact on marketing is becoming more and more clear.
The Myth: AI is just a futuristic buzzword with no real-world use.
The Reality: AI tools are actively being implemented across various marketing functions. Nurture Boss presented its AI leasing tools at the Multifamily Marketing Summit. Direct Online Marketing has rolled out an AI Search & Generative Engine Optimization tool. Simpro is integrating the AI marketing tool Delight into its trade software platform. Indian Retailer is even advising retailers to adopt AI marketing systems to maintain a competitive edge.
The truth is…
- AI is being used to improve leasing processes.
- AI can now help boost search engine visibility.
- AI is enhancing existing trade software platforms.
Why this matters: These examples show AI isn’t just theoretical; it’s being used right now to improve marketing and business operations. Staying informed about these practical applications can help businesses adapt and compete effectively.
