AI’s impact on marketing is the big story right now, and it’s hard to ignore the hype.
The Myth: AI will completely take over all marketing functions, making human marketers obsolete.
The Reality: While AI is definitely changing the game, it’s more about augmentation than replacement. We’re seeing AI tools pop up everywhere, but smart marketers are using them to enhance their existing skills and strategies, not abandon them completely. Several companies are partnering to advance AI in areas like organic search (iQuanti and Profound). Plus, there’s a lot of discussion around the need for ethical AI adoption in marketing.
The truth is:
- Colgate-Palmolive is piloting gen-AI, and retailers are using AI for merchandising.
- AI tools are emerging for video creation, like VidAU.ai and Golpo AI.
- Real Madrid is even using Adobe for AI-driven content for their fans.
Why this matters: Looking ahead to 2026, experts are saying AI marketing, discovery commerce, and AI-driven outdoor media are going to be major trends. Companies are already boosting their AI focus (like Proofpoint appointing a new CMO). It’s time to start thinking about how AI can make your marketing efforts smarter and more efficient.
