I’m seeing AI do more than launch new marketing tools; it’s shaking up the whole marketing world, from the jobs we do to the degrees we study.
Key actions taken:
- Lenovo appointed a global AI marketing lead.
- Manhattan University launched an AI-focused digital marketing degree.
- Marketers are adapting to AI beyond just learning new software.
- Professionals are re-skilling to prepare for new AI-driven roles.
These changes show that the industry recognizes AI’s growing importance, leading to specialized roles and educational programs designed to equip marketers with the skills they need.
The key lesson for you? It’s time to consider how AI will impact your career path and what new skills you might need to stay ahead.
