I’ve been following how AI is shaking up marketing, and it’s hard to ignore. Companies like Mindbody and Gutenberg are diving headfirst into AI, with even Dollar Shave Club testing AI-generated ads. However, it’s not a total takeover, as one report estimates a 12% marketing spend leakage due to AI-driven ad fraud, meaning brands need to be cautious. Experts warn that AI tools can be too generic. By 2026, here’s what you should keep in mind:
- Balance AI’s efficiency with genuine human connection.
- Watch out for AI-driven ad fraud eating into your budget.
- Don’t let AI make your marketing too bland.
Start planning how you’ll blend AI with human creativity.
