Lately, marketing headlines are buzzing about one thing: how AI is changing the game.
- The Hurdles:
- AI mishaps can damage brand image, like the British Museum’s AI-generated images controversy.
- There are ethical concerns around AI, especially regarding potentially harmful content, as seen with FridaBaby’s marketing.
- Ad effectiveness is under scrutiny, with AI tools now analyzing campaigns like Super Bowl ads.
- The Strategies:
- Brands are using AI to minimize costs, such as predicting and reducing product returns.
- AI is being used for content creation, with platforms like SchemaNinja.com focusing on LLMs.
- Companies like Tracsoft are launching “AI Learning Series” to educate small businesses.
My Take: While AI tools are powerful, the India AI Impact Summit 2026 highlights that human storytelling and ethical considerations are still crucial to marketing success.
