I’m seeing a lot of buzz about AI’s growing role in marketing, and it’s easy to jump to conclusions. But is AI really poised to take over our jobs? The truth is more nuanced. While AI tools are becoming essential for content, SEO, ads, and customer engagement—and big players like Mondelez are using generative AI to cut costs—AI is more of a co-pilot than a replacement. We’re heading toward a future where AI and marketers work together, especially as the digital ad market could hit $1.48 Trillion by 2032.
- AI boosts efficiency, like Mondelez using it to cut costs.
- AI enhances strategy, but human insight is still important.
- AI and marketers must collaborate for the best results.
Next up, let’s look at how AI is changing content strategies.
