I’ve been following how AI is rapidly changing marketing, and by 2026, it looks like AI will be deeply embedded in everything we do. New AI platforms, roles, and even celebrity endorsements are popping up all over.
The Contenders
We’re seeing AI tools for ad optimization like GetHookd, relationship marketing platforms like Levitate (fresh off a $16 Million raise), and data-driven marketing solutions from LiveRamp. Even people are getting in on the action, like Doceree hiring a SVP of AI Solutions and Chance the Rapper working with CoreWeave.
The Breakdown
The upside is clear: AI promises to boost marketing impact and drive serious growth. But, this also means big changes in how marketing teams are structured and what skills are needed. The big question is whether all this AI can truly deliver on the promise of “always-on intelligent AI-driven outcome optimization.”
The Verdict
It’s time to start getting ready for an AI-first world. Marketing teams need to understand how to leverage these new tools and adapt to new roles focused on AI.
