AI is making huge waves in the marketing world, but let’s sort through the hype.
The Myth: AI is set to completely replace human marketers and creative input.
The Reality: While AI is definitely shaking things up, it’s more about marketers using it as a powerful tool to enhance their strategies. We’re seeing major moves like Digital Brands Group (NASDAQ: DBGI) partnering with Aha to tap into their 50 million creators, Semify acquiring Dragon Metrics for global AI optimization, and Vodafone teaming up with Publicis for AI-driven marketing. Scowtt just raised $12M to transform performance marketing with their AI platform, and BirlaNu even launched an AI brand film campaign. All these moves point to AI augmenting, not replacing, human efforts.
The truth is…
- AI is being used to amplify reach, as seen with Digital Brands Group’s partnership.
- AI is enhancing optimization, highlighted by Semify’s acquisition of Dragon Metrics.
- AI know-how is becoming a key skill, with the launch of the AI Digital Academy.
Why this matters: The real opportunity lies in understanding how to blend human creativity with AI’s capabilities. As Dr. Cherry Eromosele pointed out at the BJAN Conference 2025, striking the right balance is crucial. It’s not about choosing one over the other, but about finding the synergy that drives better results.
