AI is making waves in marketing, and it’s really changing how we deal with marketing data. Here’s what to keep an eye on:
- Investment in AI-Ready Data: Insight Partners is putting money into Marketing Evolution to boost “AI-Ready Marketing Data.” This suggests a growing need to prep our data for AI.
- Rise of AI Agents: According to PYMNTS.com, “AI agents” are gaining importance. This shift is giving more power to metadata, which could change how we think about data management.
Bottom line: AI is not just for ads anymore; it’s reshaping the entire marketing data landscape. Keep an eye on how AI impacts your data strategies.
