AI’s Expanding Role: How it Changes Marketing

I’m noticing AI’s impact on marketing is going way beyond just ad creation these days.

The short answer? AI is causing a re-think in marketing teams, audience engagement strategies, and even marketing education itself.

Here’s what’s shifting:

• AI is redefining marketing roles.
• The “AttentionFi Era” is changing how creators make money.
• AI is impacting audience attention strategies.
• Universities are rolling out “AI-driven marketing education programme”.

Why this matters: The integration of AI suggests a shift in how marketing operates at every level, from practical execution to academic understanding.