AI’s Expanding Role: It’s Not Just Automation

February 28, 2026 by Ramzi Ahmad News [ai marketing, marketing roles, strategic marketing]

I’m watching AI move beyond just automating marketing tasks. Companies now focus on how AI fundamentally changes marketing roles.

Here are the key things I’m seeing:

Nestlé uses AI to streamline daily workflows.
Lenovo appointed a Global AI Marketing Lead on 09/17/2025.
Tonic Worldwide launched ‘Groth,’ an AI platform.
AI pushes marketers to be more strategic.
AI helps marketers focus on performance alignment.

The big insight: AI’s driving marketers to take on more strategic roles, focusing on data-driven insights rather than just routine tasks.

This shift suggests a future where marketing is more about strategy.

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