I’ve been following how AI has moved from being experimental to essential in marketing. It’s clear that by 2025, AI has become deeply embedded in core marketing activities. Now, AI is changing up SEO, content creation, and even crisis management.
How to solve it:
- Use AI for prospecting
- Automate marketing with AI
- Monitor AI’s mentions of your brand
- Focus on AEO, not just SEO
- Be alert for “AI washing”
The Payoff:
- More efficient content creation
- Better crisis handling
- Improved marketing automation
AI is not just a trend; it’s reshaping marketing practices. The shift towards AI-driven strategies marks a fundamental change in how brands operate and engage with their audiences.
