I’ve been following how AI is shaking things up in marketing. From new AI-powered platforms to shifts in marketing education, it’s clear that AI is becoming a bigger part of our daily work. But it’s not always a smooth transition.
Here’s what I’ve learned:
- Optimove launched an AI marketing tools hub.
- Direct Online Marketing helps brands appear in AI search.
- Omnicom introduced its AI platform, Omni.
- Reddit launched its AI-driven ad tool, ‘Max Campaigns’.
All this activity points to AI agents and conversational search becoming more important to digital marketing by 2026. However, some companies are rethinking their AI strategies. For example, Dell is moving away from “AI-first” marketing because customers aren’t really biting.
Key lesson for you? Keep an eye on AI’s development, but don’t forget to check if your customers are actually interested.
