It’s clear that AI is becoming more and more central to marketing, with companies finding new ways to integrate it. For example, OKNO Investments has created an AI marketing ecosystem focused on growth. Also, partnerships with OpenAI seem to be a popular move, with companies like Zeta Global leveraging this tech to enhance their platforms.
Here’s what I learned from the latest developments:
- MediaRadar launched a data cloud for AI-ready marketing intelligence.
- Cogzia and Marketing Maven are joining forces to tackle the “AI Silo” problem.
- Reddit is launching an AI media-buying tool.
To apply this in your own work, consider how AI can improve your marketing efforts, whether through better data management, more effective ad campaigns, or new AI-driven tools.
What new AI tool are you most excited to test this quarter?
