I’ve been following how AI is rapidly changing marketing. Google is adding Gemini AI to its marketing platform. Plus, WPP and Adobe are growing their partnership to add AI throughout marketing. Some companies, like Nestlé, are putting AI in everyday tasks, while others, like Hill’s Pet Nutrition, use AI for marketing and growth.
What I learned:
- AI marketing startups like Gushwork AI have raised millions.
- FirmPilot closed a $22M Series A-1 to grow its AI legal marketing platform.
- Profound raised $96M at a $1B valuation, changing AI marketing.
- There are ongoing discussions about AI’s impact on creative teams.
- The industry is talking about AI errors and the need for trust in AI marketing.
How you can apply this: Think about how AI can fit into your daily marketing tasks. Consider exploring AI tools from companies like Google, Adobe, and startups like Gushwork AI to see where they might fit.
Now it’s your turn: How are you planning to responsibly integrate AI into your marketing strategy while maintaining trust and creativity?
