AI’s impact on marketing is getting hard to ignore. It looks like we’re moving past just talking about AI to actually using it in big ways, and across all areas of marketing. Gartner says a majority of brands (60%) will use agentic AI for direct customer engagement.
What I learned:
- “AI Optimization” is becoming a core marketing function.
- 2026 is a key year for AI strategy, according to Smart Strategic Marketing, BrandLoom, and Rechat.
- AI is being used in diverse areas, from ad tech (Disney) to lead automation (ISA 2026).
- AI “hacks” may be outdated; new AI skills are essential.
To apply this, consider how AI can enhance customer engagement, like Unicommerce’s Convertway is doing with voice agents for e-commerce. It’s time to think about how to develop those AI competencies.
How are you planning to integrate AI into your marketing strategy by 2026?
