I’ve been looking at how AI is rapidly changing the marketing landscape. Here’s the lowdown:
- Mondelez is betting big on AI with a $40 million investment.
- AI is now used for generating Halloween images (PicLumen AI) and even calming playlists for dogs (PEDIGREE®).
- The AI sales and marketing market is projected to reach $240.58 Billion by 2030.
The contenders are clear: On one side, you’ve got major players like Mondelez looking to seriously cut marketing costs—up to 50%!—using generative AI. On the other, you’re seeing AI pop up in all sorts of creative marketing applications.
The breakdown shows AI is making waves across content creation, SEO, and influencer marketing. Platforms like Schemaninja.com are part of this shift. It’s not just about cutting costs; it’s about finding new ways to engage audiences.
What’s interesting is how AI is being used for hyper-specific marketing needs. Take PicLumen AI, which generates Halloween images, or PEDIGREE®’s AI-powered calming playlists for dogs during Diwali. These examples show AI’s versatility in crafting targeted campaigns.
The verdict? AI’s impact on marketing is undeniable. Whether it’s about boosting ROI or dreaming up innovative content, AI is becoming a key tool for marketers.
