so AI is making waves in marketing, but not everyone’s fully on board yet. While AI tools are popping up all over—automating video creation, powering platforms like Groth AI, and even influencing ad campaigns—it feels like actual adoption is still catching up.
- The Awareness Gap: Events such as Effie India 2026 are talking about AI disruption, but the buzz hasn’t translated into widespread implementation.
- The Implementation Lag: Reports suggest a surprisingly low 6% of marketers have fully implemented AI in their strategies.
- The Ethical Concerns: There’s also the challenge of addressing concerns around things like harmful AI imagery.
- Automated Content: Companies are exploring AI for UGC video creation in e-commerce.
- Personalization: AI is being used to create personalized user feeds.
- Strategic Planning: Some are even using AI to develop marketing strategies around specific niches like pet nutrition.
My Take: We’re seeing AI seep into different marketing areas, but the real opportunity lies in overcoming barriers to full adoption. It’s about moving beyond the hype and figuring out how to practically and ethically integrate AI into core marketing processes.
