The marketing landscape is rapidly changing, thanks to new AI innovations.
Here’s the lowdown: Optimove has rolled out an AI marketing tools hub, while Luxury Presence secured $22M in Series C funding to advance its AI marketing for real estate. Also, Omnicom introduced its Omni AI platform, and Reddit launched an AI ad tool called ‘Max Campaigns’. The generative AI app market is booming, with marketers spending around $824m. MediaRadar has also launched a data cloud for AI marketing intelligence.
Why it matters:
- AI, humans, and influencers are becoming a powerful marketing combination.
- The AI market is predicted to reach USD 215.03 Billion by 2035.
- The AI market could see a CAGR of 24.5% in the coming years.
All this activity signals a significant shift in marketing strategies as AI technologies become more integrated. Keep an eye on how these tools evolve and how they can give you an edge.
