AI is rapidly changing the marketing landscape, so it’s important to keep up with the key developments. Accenture and Anthropic are joining forces to equip businesses with AI capabilities. A new report also emphasizes that AI presents both opportunities and challenges for marketers.
What I learned:
- Demand for AI video creators has jumped 66%.
- eclicktech is set to release an AI marketing white paper at AWA 2025.
- A Cape Town startup won a business award for its AI innovations.
How you can apply this:
Given the rising demand for AI video content, explore incorporating AI-driven video creation tools into your marketing strategy. Check out eclicktech’s upcoming white paper at AWA 2025 for insights.
Now it’s your turn: What specific AI tool are you planning to test in your next marketing campaign?
