I’ve been watching how AI is rapidly transforming marketing, impacting everything from crafting ads to refining measurement strategies. According to a Microsoft study, we’re moving into an “Agentic Era,” with AEO and GEO leading the charge. There’s talk of AI potentially unlocking $32 billion in value for marketers, but nailing the measurement aspect is critical.
Here’s what’s happening:
- Google and Microsoft are investing heavily in AI tool promotion.
- Companies are paying creators over $500K to promote AI.
- Meta is developing AI commerce tools for 2026.
The Results: CMOs are emphasizing that human judgment remains crucial, even with AI advancements. Some express concerns about excessive cost-cutting leading to irrelevance. Plus, we’re seeing AI integrated into AI-powered CRMs for hotels and marketing solutions for women-owned businesses.
The key lesson: Despite AI’s growing influence, human oversight remains indispensable in marketing.
