I’ve been looking into how AI is changing marketing right now. Plenty of companies are adding AI to their marketing efforts, with 84% of marketers integrating it in some way. We’re seeing everything from content creation to SEO improvements to process automation. But it’s not all upside, as some marketers are concerned about losing the human element.
Here are a few key developments:
- Google launched Pomelli AI, an AI marketing tool aimed at small businesses.
- Treasure Data presented its AI Marketing Cloud at CDP World 2025.
- Mondelez is investing $40m in generative AI to cut marketing costs.
The Results: AI is being used to create content, boost SEO, and automate processes. Forrester predicts that in 2026, some brands will erode customer trust through self-service AI, and B2B companies could lose over $10 billion due to ungoverned use of generative AI. There’s even talk about AI agents and AI-human hybrids in content creation for 2025.
The key lesson: Smart AI adoption requires a human touch and careful governance.
