It feels like overnight, AI went from a sci-fi concept to a marketing mainstay. Word on the street is “AI Marketing” will possibly dominate advertising by 2026 and Shriram Life is already rolling out AI-driven campaigns.
What this means for you:
- AI tools, like the new ones from Thryv, are here to stay, so it’s time to explore how they fit into your workflow.
- The rise of AI also means we need to be extra careful about ethics, especially in places like Nigeria, where these discussions are already happening.
- There is a lot of buzz around “lazy AI use,” so be mindful of how you implement AI to ensure it enhances, not hinders, your work.
Start exploring AI options that align with responsible marketing practices.
