AI is making big waves in marketing right now, with companies rapidly adopting new AI tools and strategies. Several companies have made moves to integrate AI into their marketing platforms, from Webflow’s acquisition of Vidoso to Publicis acquiring AdgeAI.
Here’s why it matters:
- Smarter Content: AI is improving how brands select creative content.
- New Media: AI is being used to generate video content.
- Customer Service: AI is changing customer service and sales with voice AI agents.
Looking ahead, AI will keep reshaping marketing workflows and SEO. This summer, expect to see an AI avatar of Andy Cohen mentioning brands on Peacock.
