I’ve been following how AI is rapidly changing marketing, with new AI-powered solutions and funding pouring into the sector, but there are challenges to consider.
- CTR drops: Google AI Overviews are reportedly reducing click-through rates by as much as 61%, forcing marketers to rethink their approaches.
- Authenticity matters: Some experts believe genuine content still beats AI-optimized marketing efforts.
- AI hype vs. reality: AI marketing predictions for 2025 and 2026 are ambitious, but the real-world impact remains to be seen.
To stay ahead, here’s what I’m recommending:
- Explore AI tools: Check out new AI marketing solutions like Pushwoosh’s ManyMoney AI copilot, which aims for a 40% revenue boost for mobile apps.
- Adapt to Google AI: Adjust strategies to account for the impact of Google AI Overviews on organic traffic.
- Balance AI with authenticity: Focus on creating genuine content that resonates with your audience, not just AI-optimized material.
My take? While AI offers exciting possibilities, like Gradial securing $35M in funding, marketers need to balance AI-driven strategies with authentic content to truly succeed.
