AI is really shaking things up in marketing right now. Golden 1 Credit Union is exploring “Authentic AI Marketing” with Michael Daum, while Netcore is forecasting that AI agents could be running the show by 2026.
Here’s what this means for you:
- Expect more funding for AI marketing—Evertune AI just got $15M and Bluefish AI landed $20M to make their AI marketing tools even better.
- Consider how you will balance AI with authenticity, as seen in Chipotle’s Super Bowl ad.
- Evaluate AI’s role in content, as WSC Sports is focusing its AI-driven content strategy around Super Bowl marketing, and Scopely confirmed using generative AI for Star Trek Fleet Command ads.
So, AI is here to stay, but how brands use it is still up for grabs. Will AI be a game-changer or just another tool in the marketing toolbox?
