Let me tell you, AI is making some serious waves across the marketing landscape right now. It’s popping up in everything from Lexus holiday ads to how mortgage companies are finding leads.
- The Hurdles:
* Keeping up with the speed of AI developments.
* Integrating AI into existing workflows.
* Understanding the tech well enough to get value.
- The Strategies:
* FINNY scored $17M to ramp up its AI prospecting platform.
* Clicktap Digital is banking on AI to expand businesses in the UAE.
* Gen used AI to quickly launch a YouTube series.
My Take: The fact that we’re seeing AI adopted by companies like Lexus, and cybersecurity firms like Gen, shows just how versatile it is. Plus, with companies like EiPi Media using AI to update comic characters, the possibilities seem endless. For marketers, it’s not just about staying competitive; it’s about exploring completely new creative avenues.
