AI is making waves in marketing, and it’s hard to ignore the changes.
- AI is being used for all sorts of things, from making ads to figuring out personalized pricing.
- Big players like WPP and Adobe are building up their AI partnerships, while Canva is buying AI companies.
- Even though AI is a hot topic, only 6% of marketers have fully implemented it, with worries about data, trust, and misuse holding some back.
EY’s chief digital officer thinks we’re at a turning point, and AI’s role in marketing will only get bigger. What does this mean for your marketing strategy?
