Apple is stepping up its AI game, and I just caught wind of their latest move. They’ve appointed Lilian Rincon, previously a VP at Google, as their new VP of AI Product Marketing.
How can other companies compete?
- Ramp up AI integration.
- Focus on enhancing AI-driven product features.
- Consider strategic hires from tech leaders.
- Explore AI marketing automation.
- Watch how Aerie handles AI-generated content.
The Payoff:
- Improved Siri (for Apple).
- Stay competitive in AI race.
- Meet future marketing demands.
It looks like AI marketing automation may become “non-negotiable in 2026,” so these changes are important. Aerie’s counter-movement with Pamela Anderson shows that not everyone is jumping on the AI train just yet.
