- Many expect big ROI boosts
- Deployment is still limited
- This creates a critical gap
We discovered a significant disconnect in how enterprise marketers are approaching artificial intelligence in their strategies. While a large majority of them have high hopes for the potential returns, the actual implementation of AI tools is lagging behind. This creates a clear gap between expectation and reality in the current AI marketing landscape.
Specifically, our findings show that 64% of enterprise marketers anticipate seeing a boost in their return on investment directly attributable to using AI. This is a substantial percentage, indicating a strong belief in AI’s power to drive financial results. However, when we look at how widely AI is actually being deployed within these organizations, the picture is quite different.
The data points to limited deployment of AI technologies in marketing departments. This means that while marketers are optimistic about the future benefits, they haven’t yet fully integrated AI into their day-to-day operations or broader strategies. The gap highlights a challenge in translating high expectations into practical, widespread adoption.
This situation reveals a key area for focus: bridging the space between strong expectations for AI’s impact and the current limited level of deployment.
