I’ve been keeping up with the latest in marketing, and it’s clear that artificial intelligence is making major moves across the board. It’s being used for personalized marketing strategies, predictive analytics, automating restaurant operations, and even creating brochures. Some companies are even going as far as launching AI-powered agencies.
Here’s what this means for you:
- Expect more focus on AI in marketing education, with events like the MarTechAI Summit 2025 and Ad Club Bangalore’s Founder Circle focusing on AI transformation.
- Marketing priorities may shift, with some placing more importance on “share of search” over just driving traffic.
- Be prepared for AI to potentially write a large portion of code, which could significantly impact advertising agencies.
The rise of AI is spurring a shift in marketing focus and has the potential to reshape advertising agencies. It’s crucial to keep up with these changes to stay competitive.
What AI tools are you experimenting with right now?
