so AI’s really shaking things up in marketing right now, and there are a lot of different angles to consider.
The short answer? AI is being used across the board, from automating tasks to creating entirely new strategies, but not everyone is convinced it’s all positive.
- Some advertisers are wary of Meta’s AI automation, despite performance claims.
- AI is being used to automate digital marketing, write code, and build customer service systems.
- Startups are rethinking their go-to-market strategies thanks to AI.
- Experts predict AI could divide marketing agencies into two distinct groups.
Why this matters is that AI’s influence is far-reaching, impacting everything from SEO to how people feel about major decisions like mortgages. We’re also seeing it pop up in areas like answer engine optimization (AEO) and content marketing, making it a pretty big deal for anyone in the field.
