I’m starting to see AI become a really big deal in marketing. The question is, how exactly is it changing things?
The short answer is: across the board. AI is speeding up campaign launches for hotel marketers, improving customer service with chatbots, and is being used for content generation and market analysis.
Here’s a quick rundown:
- IKEA’s AI chatbot “Billy” brought in 1 billion euro.
- Microsoft is investing $10 billion in Japan.
- Stagwell (STGW) is investing heavily in AI.
- Digital marketing agencies like Digital.Marketing are growing because of AI.
Why this matters: AI seems to be streamlining everything from B2B campaign execution to customer service, making it a pretty fundamental shift in how marketing gets done.
