I’ve noticed lately that while AI is clearly impacting sales and even winning awards, a recent study points out something interesting: our plans for using AI in marketing seem to be outpacing our actual implementation. This suggests there might be a gap between our strategic vision for AI and our day-to-day execution.
- Look at your current marketing processes and identify specific tasks where AI could make a tangible difference right now, rather than focusing only on big-picture, future applications.
- Start with small, manageable AI experiments in one or two areas to build confidence and learn what works before trying to integrate AI across your entire marketing operation.
- Invest in training for your team to ensure they have the skills and understanding needed to effectively use the AI tools you plan to implement.
Closing this gap requires a practical approach, focusing on immediate opportunities and building capability within your team. It’s about bringing your AI vision down to earth and making it actionable today.
What steps are you taking to bridge the gap between your AI marketing plans and your current activities?
