I’ve been following the AI conversation in marketing, and the big question is whether it’s a game-changer or a credibility risk. The short answer is: it could be both.
Here’s what’s happening:
- Pandora is using AI agents to drive sales, especially during the holidays.
- Companies are launching AI tools like Mantis and Prism to help build presentations and marketing campaigns.
- The “2026 State of Performance Marketing Report” warns that inflated signals and AI noise can hurt B2B growth.
- DeepL forecasts AI agents will significantly change how we work by 2026.
Why this matters: AI offers some real opportunities for marketers, but we need to be careful about overpromising. Empty promises and “AI washing” could ultimately damage marketing’s reputation.
