I’ve been following how AI is shaking things up in marketing right now. The short answer is, yes, AI is becoming a major player as companies find new ways to automate, personalize, and generally get better marketing results.
Here’s what’s happening:
- Deliverect has rolled out an AI Agent Library for restaurants.
- Virgin Voyages is using AI to help travel advisors with marketing.
- Gutenberg, for example, is restructuring to be “AI-first”.
- Profound has launched AI-driven search marketing workflows.
Why this matters: From Adobe’s partnership with Amazon to artists marketing music as “not AI slop”, it’s clear that AI’s influence is spreading across all sectors. Everyone is now trying to figure out how to make AI work best for their marketing plans.
