It feels like AI’s moving from a future possibility to a marketing reality right now. The big question is, how deeply will it change things?
The short answer? It looks like AI could change both marketing budgets and how marketers work day-to-day.
Here’s what’s happening:
- Mondelez thinks generative AI could slash marketing costs by up to 50%.
- Google introduced Pomelli, an AI tool that acts like a “wingman” for small businesses.
- WPP has launched Open Pro, a platform to help brands use AI in their marketing.
- These moves signal a shift toward AI playing a bigger role in marketing strategies.
Why this matters: If Mondelez’s projections are close to reality, we could see a major shift in marketing budgets as companies invest in AI. Tools like Pomelli also democratize access to sophisticated marketing tech, while WPP’s Open Pro suggests larger agencies are serious about integrating AI into their core offerings.
