I’ve been following the buzz, and AI’s impact on marketing seems inescapable right now. The question is, how deep does this rabbit hole go?
The short answer: Pretty deep, actually. AI is showing up in everything from massive funding rounds to very specific applications.
Here’s the breakdown:
- Alembic just secured $145 million to tackle causal problems in marketing using AI.
- MoxiWorks launched RISE, a real estate marketing platform powered by AI.
- SOCi has rolled out 150,000 AI agents to manage local marketing tasks.
- A LinkedIn study indicates some SMBs are allocating up to 50% of their budgets to AI tools.
Why this matters: All of this signals a major shift. We are seeing AI tools move from experimental projects to core marketing investments. The partnership between Palantir and Stagwell is particularly telling. It suggests a future where data-driven AI is central to marketing strategy.
